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Healthcare Marketing Services

The Leifer Group
 
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Our Roots Run Deep

The Leifer Group’s roots run deep in the field of healthcare marketing. The firm, previously known as “John Leifer Ltd.,” was one of the nation’s first, dedicated, healthcare marketing firms. Within a few short years of its founding, the Leifer Group had established client relationships with hospitals from coast to coast. These hospitals ranged in size from regional, multi-hospital systems to smaller, community facilities, and offered a broad array of services. Services and programs marketed included virtually all major service-lines found within tertiary and quaternary centers, as well as an expansive list of specialized programs.

Logic Before Magic

The Leifer Group’s phenomenal growth caught the attention of the nation’s media — with a broad range of  publications, ranging from Fortune to Money to Advertising Age, writing about the firm’s success Much of that success was attributed to John Leifer’s insistence that, underlying  every great marketing campaign, was a foundation of rock-solid logic and strategic market planning. Only after these elements were in place was the “magic” of inspirational advertising allowed to bring a client’s message to life. The firm also held true to its Midwestern ethos — emphasizing high quality, yet cost-efficient solutions delivered on-time and on-budget.

Our Commitment to You

Today, our healthcare marketing practice focuses exclusively on strategy development– working hand-in-hand with our clients’ agencies or with our strategic partner, DIGO, to manage the creative executions. In the 30 years since our founding, one thing has not changed: Our commitment to develop highly efficient and effective methods of communicating critically important messages to key stakeholder in ways that produce the agreed upon, tangible results for our clients.

The Leifer Group Services

The Leifer Group provides strategic planning and strategic marketing consulting services to virtually every segment of the healthcare industry with a particular emphasis on developing measurable growth strategies for health systems and their aligned hospitals.

Strategic Healthcare Consulting

Specializing in developing measurable growth strategies for health systems and their aligned hospitals

Client Testimonials

John Leifer’s insightful analysis, marketplace knowledge and innovative thinking resulted in excellent decision-making and market development. John is an outstanding thinker and leader and I have especially appreciated his integrity in everything he does.

G. Richard Hastings

President & CEO emeritus, Saint Luke's Health System

John Leifer is a thought leader in the healthcare transformation space. A skilled strategist and sound tactician whose engagement assures successful pathways to success.

Roderick Bremby

Former Cabinet Secretary, Kansas Department of Health & Environment

John Leifer has extensive and broad-based experience in healthcare. He has developed an excellent understanding of how the system works (and doesn’t work), and his keen intellect allows him to quickly grasp the core issues in a given set of circumstances.

Tom Bell

President and CEO, Kansas Hospital Association

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