Our Roots Run Deep
Logic Before Magic
The Leifer Group’s phenomenal growth caught the attention of the nation’s media — with a broad range of publications, ranging from Fortune to Money to Advertising Age, writing about the firm’s success. Much of that success was attributed to John Leifer’s insistence that, underlying every great marketing campaign, was a foundation of rock-solid logic and strategic market planning. Only after these elements were in place was the “magic” of inspirational advertising allowed to bring a client’s message to life. The firm also held true to its Midwestern ethos — emphasizing high quality, yet cost-efficient solutions delivered on-time and on-budget.
Our Commitment to You
Today, our healthcare marketing practice focuses exclusively on strategy development– working hand-in-hand with our clients’ agencies or with our strategic partner, DIGO, to manage the creative executions. In the 30 years since our founding, one thing has not changed: Our commitment to develop highly efficient and effective methods of communicating critically important messages to key stakeholder in ways that produce the agreed upon, tangible results for our clients.
Strategic Healthcare Consulting
Specializing in developing measurable growth strategies for health systems and their aligned hospitals
John Leifer’s insightful analysis, marketplace knowledge and innovative thinking resulted in excellent decision-making and market development. John is an outstanding thinker and leader and I have especially appreciated his integrity in everything he does.
John Leifer is a thought leader in the healthcare transformation space. A skilled strategist and sound tactician whose engagement assures successful pathways to success.
John Leifer has extensive and broad-based experience in healthcare. He has developed an excellent understanding of how the system works (and doesn’t work), and his keen intellect allows him to quickly grasp the core issues in a given set of circumstances.